Data protection is a matter of trust and your trust is important to us. So that you can feel secure when visiting our websites, we strictly observe the statutory regulations in processing your person-specific data and we would like to inform you here about our data acquisition and data utilization. The following data-protection statement explains to you which data is collected from you on our websites, which parts of this data we process and use and in which way, and to whom you can turn with any concerns or requests.
You can request, at any time and free of charge, information about your data stored by us, and can exercise your right to correction, blockage or deletion of your data. To this end you can make use of the previously mentioned contact options.
Should you object to the acquisition, processing or utilization of your data by 101 idees fashion mode in keeping with the stipulations of these data-protection provisions, whether entirely or for individual measures, you can send your objection per e-mail, by fax or by letter again using the previously mentioned contact options.
1. Acquisition, Processing and Utilization of Person-Specific Data
Person-specific data describes details relating to the actual or personal relationships of a specific or identifiable natural person. Such details include, for example, your name, your telephone number, your address, and all existing data that you disclose to us during registration and when opening your customer account.
1.1 Customer Account For each customer who registers with us via [register now] function, we set up a customer account, i.e. password-protected, direct access to his or her existing data stored by us. This allows you, amongst other things, to view your already-concluded, still open and recently sent orders, or to manage your personal data and the newsletter.
1.1.1 Setup of the Customer Account
The following data must be given during the registration for a customer account (obligatory disclosures):
– your e-mail address
– your password
– your firstname
– your surname
– your gender
– consent to the check on credit standing and to the data-protection provisions
Your invoice and delivery address need not be given until you order something. For your order we need your correct name, address and payment data. We need your e-mail address so that we can confirm receipt of your order and its dispatch, and so that we can communicate with you in general. We also use your e-mail address to identify you (as a log-in name), when you visit your customer account.
1.1.2. Use of the Customer Account
You can use your 101 idees fashion mode customer account to log-in to the various European 101 idees fashion mode online stores. This function enables you to use part of our services (e.g. My Wish List) even without having to log-in to the customer account again. For security reasons, however, you are asked to give your password again if, for example, your personal data is to be altered or if you would like to place an order.
1.1.3. My Preferences
In 101 idees fashion mode you can indicate whether and which brands or categories you find especially interesting and which brands do not interest you. To this end you have the so-called function "My Preferences” available; and you can return to and adjust the details you have given in your customer account at any time. With the help of your details we are able to personalize, amongst other things, your start page, to make our service still more relevant and more interesting for you.
1.2 Acquisition, Processing and Utilization of Your Person-Specific Data
We collect, store and process your data for the entire processing of your purchase, including any subsequent guarantee claims, for our services (for example: “My Preferences”), the technical administration, our own marketing purpose and to prevent criminal offences and fraud. Your person-specific data is only passed on to third parties to the extent that this is legally permissible, including the purpose of processing the contract or for invoicing, for marketing or if you have previously consented to this. When processing orders, for example, the service companies used by us (transport companies, logistics companies, banks) are sent the data they require for processing and concluding orders. The data passed on to our service providers in this context may only be used by them for fulfilling their duties.
1.3 Use of Your Data for Advertising Purposes
Apart from the processing of your data for settlement of your purchase at 101 idees fashion mode, we also use your data for the following purposes: to permanently improve your purchase experience and for making this more customer-friendly and individual for you; to communicate with you about your orders, and about certain products or marketing campaigns; and to recommend products or services that might interest you.
To this end we use the information available, such as confirmations of receipts and reading confirmation of e- mails, information on the terminal device used by you, your connection to the Internet, operating system and platform, date and time of the visit to the home page, or products that you have looked at, as well as information that we have received from you (including automatically transferred or generated information). Apart from this we also make use of your order history.
The utilization of your person-specific data for advertising purposes can be objected to at any time, whether all-in-all or as regards individual measures, without any tariffs, other than the transmission costs in keeping with the basic tariffs, being thereby incurred. Notification in text form sent by one of the contact options given under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose.
For sending the Newsletter we make use of the e-mail address given by you and for this we need your confirmation that, as the owner of the e-mail address, you consent to its receipt .
Should you later decide that you no longer want to receive a newsletter from us, you can object to this at any time without thereby incurring any other costs than the transmission costs in keeping with the basic tariffs. Notification in text form sent by one of the contact options given under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. There is, of course, also a cancellation link in every newsletter.
1.3.2 Product Recommendations by E-Mail
If you have made a purchase at 101 idees fashion mode, you will then receive regular product recommendations from us by mail. These product recommendations are sent to you by us whether or not you have subscribed to a newsletter. In this way we want to inform you about products offered by us that, on the basis of your last purchases, might well interest you.If you decide that you no longer want to receive product recommendations from us, or no advertising news at all, you can object to this at any time without thereby incurring any other costs than the transmission costs in keeping with the basic tariffs. Notification in text form sent by one of the contact options given under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. There is, of course, also a cancellation link available with every e-mail.
The acceptance of cookies is not a prerequisite for access to our websites. We draw your attention, however, to the fact that our website and service has only limited functionality, if you do not allow us to place cookies.
What are cookies?
Cookies are small files that are stored on your data carrier and hold certain settings and data for exchange with our system via your browser. Basically speaking there are 2 different types of cookies: the so-called session cookies, that are deleted as soon as you close your browser; and temporary/permanent cookies, that are stored on your data carriers for a longer period or without limit. This type of storage helps us to design our websites and our offers for you and makes it easier for you to use them in that, for example, certain input from you can be stored so that you are not required to enter this repeatedly.
Which cookies are used by 101 idees fashion mode?
What data is stored in the cookies?
In the cookies used by 101 idees fashion mode, only pseudonymous data is stored. On activation of the cookie this is allocated an identification number; an allocation of your person-specific data to this identification number is not undertaken. Your name, your IP address and other such data that might allow the cookie to be traced to you directly are not placed in the cookie. On the basis of the cookie technology we receive only pseudonymized information, relating for example to which of our shop pages have been visited, which products were viewed, etc.
What is on-site targeting?
On the 101 idees fashion mode websites data is collected on the basis of a cookie technology for optimization of our advertising and of the entire online offer. This data is not used to identify you personally but solely serves the purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present advertising and/or special offers and services to you, the content of which is based on information obtained from a connection to click-stream analysis (for example, advertising that is based on the fact that during the past few days only sports shoes have been viewed). Our aim here is to make our online offer as attractive for you as possible and to present to you advertising that corresponds to your areas of interest.
How can you prevent the storage of cookies?
In your browser you can adopt the setting that storage of cookies is only permissible when you agree to it, and thereby prevent the further storage of cookies in the future. If you want to accept only the 101 idees fashion mode cookies but not the cookies of our service companies and partners, you can select the browser setting "Cookies von Drittanbietern blockieren" [Block third-party cookies].As a rule, the help function in the menu bar of your web browser will show you how to reject new cookies and how to inactivate old ones.
3. Log Files
With each access to the pages of 101 idees fashion mode usage data is transmitted by the respective Internet browser and is stored in record files, the so-called server log files. The records stored in this way contain the following data: date and time of the call-up, name of the page called up, IP address, referrer URL (URL of origin, from which you came to the websites), the quantities of data transferred, product information and the version of the browser used.These log file data records are evaluated by us, to help us further improve our offer and the 101 idees fashion mode shop, as well as to make these more-user-friendly, to detect and correct errors more quickly and to control server capacities. At the same time we use the log-file data records to defend our 101 idees fashion mode shop against attacks, e.g. in the context of so-called distributed-denial-of-service attacks, which are intended to block access to our 101 idees fashion mode shop by overloading it with enquiries.
4. Web Analysis
In order to constantly improve and optimize our offer, we make use of so-called tracking technologies. For this purpose we enlist the services of Google Analytics and Webtrekk.
4.1 Google Analytics
This website makes use of Google (Universal) Analytics, a web-analysis service from Google Inc. (www.google.com). Google (Universal) Analytics deploys methods that make it possible to analyse the use made of the website by you, e.g. the so-called "cookies", which are text files that are stored on your computer. The information generated on your use of this website is transmitted, as a rule, to a Google server in the USA and stored there. By activating the IP-anonymize function on this website the IP address is shortened, within the member countries of the European Union or in other contracting states that were party to the agreement on the European Economic Area, before further transfer. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. The anonymized IP address transferred by your browser within the framework of Google Analytics is not brought together with other Google data.
You can prevent the acquisition of the data generated by the cookie and relating to your use of the website (incl. your IP address) by Google, as well as its processing by Google, in that you download and install the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plug-in you can click this link in order to prevent the recording by Google Analytics on this website in the future. In this case an opt-out cookie will be placed in your terminal device. If you delete your cookies you must then click the link again.
5. Safer Data Transfer
Your personal data is securely transferred by us with the help of coding. This naturally also applies to your orders, as well as to the customer login. Here we make use of the coding system TLS (Transport Layer Security) or SSL (Secure Socket Layer).
With the help of both technical and organizational measures, moreover, we secure our websites and other systems against loss, destruction, access, alteration and distribution of your data by unauthorized persons.